Growing Delicious
Since 2006 Next Generation Foods has been supplying premium California-grown Rice and other pantry staples to fine restaurants and home kitchens on the west coast and beyond.
Founded by a fifth-generation farmer with an unwavering commitment to quality and stewardship of his land, we specialize in organic and sustainably grown rice varieties. From seed to plate, we manage every step of the process to ensure unmatched freshness, quality, and consistency in every product.
Today, Next Generation Foods proudly sets the standard for delicious, domestically-grown specialty rice.


What Our Chefs Say

“The foundation of Japanese Cuisine...rice, we choose True Origin Foods.”
— Chefs Craig Takehara & Tokiko Sawada, Binchoyaki

"Visiting Michael's farm and seeing the process of growing organic rice, the labor and love that went into it – that's when I made the switch."
—Chef Billy Ngo, Kru

"This is the most delicious rice found in the U.S.– period. By building on their rice we can honor our restaurant's goals of serving the highest quality, healthful and progressive menus possible"
—Chef Scott Ostrander, Origami Asian Grill